TOWARDS THE END OF THE 1980S, YVES COGAN STARTED TO DESIGN AND MARKET EYEWEAR FRAMES, WITHOUT ANY FORMAL DESIGN TRAINING.

ARMED WITH HIS SENSE OF ARTISTRY, HE LAUNCHED HIS OWN COLLECTION IN 1994, INSPIRED BY AN INTERNATIONAL VISION AND THE DELIGHT OF EXPLORATION, INCLUDING TRAVEL, ENCOUNTERS, ARCHITECTURE AND DESIGN.

TODAY, HIS DESIGNS REPRESENT A GENUINE ALTERNATIVE, A SOPHISTICATED AND COMFORTABLE WAY FOR MEN AND WOMEN TO ASSERT THEIR VISUAL IDENTITY.

DRIVEN BY HIS SEARCH FOR PERFECTION, IT IS IN THE JURA, THE BIRTHPLACE OF FRENCH EYEWEAR, THAT YVES AND HIS TEAM WORK ON THEIR WELL-DESIGNED PRODUCTS.